Working to make it better

Complacency is the destroyer of success. Well, it may not be quite as black and white as that, but this week I was reminded over and over again that every time I sent my manuscripts to my editor, I did it because I wanted my book to be the best it could be. Fortunately, or unfortunately as the case may be, advertising is a similar situation. Only in advertising, you try something, see if it works, and if it doesn't you try something else. Thankfully, Google is there to help me see what is working and what isn't. The tricky part now is where to go from here and how much effort I want to put into it. 

Time is not on my side. My old life of having so much time on my hands has gone by the wayside and with time now vying between work, school, and my own projects, putting together a new business that is essentially for my husband means something doesn't get done. And, yes, I'm that kind of person who will put my own things on hold until everything else is done. How did I manage to write six books and start several others? I had everything else done. 

But every time my husband gets up in agony and hobbles to bed at night, I am more convinced than ever that he needs to do a job that is easier on his body. The hard part is the complacency. I didn't realize that I couldn't go back to other things once this was set up. It certainly isn't a "one and done" type of thing. I'll need to make time to review the ads that are working and those that aren't and why. I'll need to make decisions about how to optimize my ads and my website so my husband actually has customers and this business can grow. Perhaps eventually, the ads won't matter as much as he develops a clientele and we can see what limited ads work. 

In the meantime, I'm back at it and trying to find enough mental capacity to make it happen.